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Matilda Egere-Cooper

American-born journalist and photographer Matilda Egere-Cooper has been a regular contributor to The Independent since 2005. A fierce lover of hip-hop culture, soul music and the underdog, her features have also appeared in i-D and Dazed & Confused, and she picked up an award for her writing in 2007. Stevie Wonder, Alicia Keys and Al Green are her top three interviewees of all time, but if she had a choice, she wouldn't mind sharing cupcakes with Michelle Obama. Follow on Twitter: www.twitter.com/megerecooper

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It was with great displeasure last week that I watched the latest video from Beyonce, and once I finally managed to block out the semi-pornographic images revolving around my head (nope, nope - they're back again...) I had to really think if there was any reason to keep my fellow Texan on that pedestal of musical greatness I've planted her since she debuted as that talented member of Destiny's Child back in the 90s.

Beyonce has always tried to sell herself on her angelic virtues established from her Christian upbringing, as well as the many years she's been able to avoid scandal - thus, here was a good girl who didn't appear to drink, smoke, attempted to empower women and even went and got herself a ring. A ring!!! Marriage to a millionaire rapper, a great career and L'Oreal looks seemed only destined for someone who probably could count her sins on one hand. Good role model? Yea sure, why not?

Then came the Sasha Fierce persona aka my-excuse-to-be-bad-without-losing-my-fans-in-the-process, who seems to be in control nowadays and to be honest, I don't like her - which sort of makes me not like Beyonce. See, the problem is, I'm not quite sure who this Sasha is coming for. Is it our men? Because if that's the case, I'm not afraid to serve a can of ass-whooping and fight for my love when I'm ready, superstar or no superstar.(I know, I know, she's got security, but hell hath no fury like a woman scorned and we know how to take care of our business; you have to be incognito!)

But sadly, I think she's coming for our kids; namely our daughters/cousins/nieces/sisters who'll now be singing along to Video Phone and no doubt be tempted to flaunt their pre-mature sexuality because "Sasha/Beyonce does it" and makes it look and sound so good. It's no wonder teenage pregnancy's gone sky-high - the likes of Sasha/Beyonce are resurrecting that brazen salaciousness that had many conscientious women ready to beat up the likes of Lil Kim, Foxy Brown and Trina because of their negative influence, and when you look at the evidence, there really isn't much difference between the facade of those rappers of yesteryears and Lady Knowles today, is there? Then there's the lyrical content, which blogger A Belle In Brooklyn analyses so conscisely. "What - you want me naked? If you're liking this position you can take it?" purrs Beyonce on VP, and I'm really hoping she can explain herself, because that's just raw.

I'll present the evidence and you can judge for yourself (And I'm not going to even get started on Lady Gaga aka its-okay-to-act-stupid-give-it-a-whirl-why-dontcha?), suffice to say, I fear this is stripper music for kids.


Comments

GLAD YOU FEEL THE SAME WAY
ms_aarika wrote:
Sunday, 22 November 2009 at 09:44 am (UTC)
You nailed it with this. I was highly disappointed with the video. Was extremely looking forward to the collab, especially after seeing "Paparazzi" and "Bad Romance" videos just before it (loving the avant-gaurd Gaga is bringing) but she TOTALLY dumbed it down for "Video Phone". Gaga said she didn't want to do her usual performance, but pay homage to Beyonce, hence the leotards, high heels, chair dance etc. It sadly reveals just how uncreative and uninspiring Beyonce and her team is. The video sucks. The message behind the song sucks and not to mention, the song/beat is mind numbing itself.

Not hating on Beyonce at all, when I watch her live, I catch myself smiling and singing along to her songs because she's such a dynamic performer. But I'm starting to feel I'm loving what she use to be. As an artist, we must evolve and try new things, but why make tasteless art with no substance?

Video Phone was just that.
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Monday, 22 October 2012 at 05:45 pm (UTC)
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